Case studies

Work, with the status on the label

Three live websites built from scratch, one flagship engagement, and the tooling behind them — live, ongoing, internal, and in beta. Each one states exactly what was done, what the evidence is, and what isn't claimed.

Live: Publicly reachable on its intended domain and independently checked.
Ongoing: An active engagement — responsibilities are real, outcomes only claimed when measured.
Internal Tool: Working internal software, production-connected, not a finished public product.
Delivered: Handed off or technically validated without implying a final-domain launch.
Validation / Beta: Built, but still being proven. Labelled that way until the evidence exists.

Websites I've built

Live, fast, self-hosted sites built from scratch — the core of what I make.

Education / local services

Live

A trilingual school website rebuilt for speed, search, and safe handoff

A California contractor-license school's site was rebuilt from a React single-page app into a fast static Astro site in English, Spanish, and Korean — now live at unioncls.com.

Role: Designer-developer and technical operator — built by me
Evidence: 3 inspectable artifacts

Community initiative — Alaska

Live

A fast, honest public site for a community emergency-readiness initiative

A static Astro site I built from scratch for Girdwood Rapid Response — the Turnagain Arm Rapid Response Initiative — with a privacy-safe live donation tally, a safety self-check, and honesty guardrails (911 disclaimer, no nonprofit or tax-deductible claims) built in. Live at girdwoodrapidresponse.com.

Role: Designed and built by me, end to end — from the brief idea to the live site
Evidence: 3 inspectable artifacts

Vehicle rental — Alaska

Live

A live booking router that turns ‘which ATV, how long?’ into a checkout link

A live Astro/static website for Alaska ATV Rentals that acts as the clean decision layer for an ATV/UTV rental fleet — routing every rental choice to the right Xola checkout, and the complicated cases to a human.

Role: Built and maintained by me — architecture, build, and booking-data model
Evidence: 2 inspectable artifacts

Also built & hosted: sebsel.com — an author website for my father's novel. A family project rather than a client engagement, so it isn't written up as a case study — listed here because I build and run it end to end like the others.

Flagship engagement

What a website grows into — Alaska Backcountry Access, end to end.

Flagship engagement · Adventure tourism — Alaska

Ongoing

Alaska Backcountry Access — running the whole digital operation

My main portfolio piece. I run a large part of ABA’s day-to-day digital business — customer communication and booking support, social and video, website and SEO, and a custom internal operations platform — with sub-admin access across its digital services. Several connected pieces, one accountable operator.

Digital operations & booking support
ABA Command Center — ops platform
SEO audit & implementation
Managed website (alaskabackcountryaccess.com)
Alaska ATV Rentals booking site
Instagram & YouTube content

CMS & Internal Tools

Tooling that makes a business safer and easier to run.

Web infrastructure / publishing

Controlled Beta

A safe way for clients to edit their own static websites

The Safe-Editing CMS lets a business update its approved content — text, images, links — while the site's structure stays locked. Every change is validated before it can apply. Now in controlled beta, managing content across three live client sites.

Role: Product design, build, and operations
Evidence: 4 inspectable artifacts

Video & marketing

Public-facing media that supports bookings

Before digital operations, editing was my main craft — 10+ years of video and image work (freelance since 2014, plus a marketing-content role with US-based clients). It’s a supporting strength here, not the headline: I can make a business look better from the outside and run cleaner on the inside. A fuller video portfolio is in progress.