My main portfolio piece. I’m trusted to operate a large part of the day-to-day digital side of an active Alaska tourism business — real customers, real bookings, real platforms and revenue workflows — with sub-admin access across its digital services. The owner still owns the business; I run much of the digital day-to-day. Several connected pieces, one accountable operator.
The whole workflow
Not one tool — the connected layer a small business actually runs on, end to end.
The pieces
Each piece is documented on its own, with honest status labels and inspectable proof.
Adventure tourism — Alaska
OngoingOngoing, hands-on responsibility for a large part of the digital side of an active Alaska tourism business — customer communication and booking support, Instagram and Meta content, website and SEO, and the platform administration that keeps it all connected.
Adventure tourism — Alaska
Internal ToolAn internal operations platform I designed and built for Alaska Backcountry Access: live Xola bookings alongside weather, avalanche, and trail intelligence, fleet and dispatch, maps, and a custom CRM — one screen instead of a dozen tabs.
Adventure tourism — Alaska
DeliveredA first-party SEO audit and paste-ready implementation program for Alaska Backcountry Access — tracing why ~42,600 search impressions produced only 892 clicks, then prioritizing every fix from Google Search Console data.
Vehicle rental — Alaska
LiveA live Astro/static website for Alaska ATV Rentals that acts as the clean decision layer for an ATV/UTV rental fleet — routing every rental choice to the right Xola checkout, and the complicated cases to a human.
Community initiative — Alaska
LiveA static Astro site I built from scratch for Girdwood Rapid Response — the Turnagain Arm Rapid Response Initiative — with a privacy-safe live donation tally, a safety self-check, and honesty guardrails (911 disclaimer, no nonprofit or tax-deductible claims) built in. Live at girdwoodrapidresponse.com.
Managed website
The live WordPress/Elementor site I administer — hosting, domain, content, and SEO.
Visit the live siteManaged website
A sister-brand WordPress site under the same owner that I also administer.
Visit the live siteSocial
The brand’s live Instagram — posts, stories, and reels I produce and edit.
Visit the InstagramVideo
The brand’s YouTube channel of tour and destination video.
Visit the channelSelected edits
A few of the reels and videos I’ve cut for Alaska Backcountry Access.
See the video workCommunication, bookings, content, website, and the platforms behind them — described plainly, run honestly. Tell me what your operation looks like.