DVlad Digital Business Operator
Ongoing Evidence level: Delivered capability

Alaska Backcountry Access — day-to-day digital operations for an active tourism business

Ongoing, hands-on responsibility for a large part of the digital side of an active Alaska tourism business — customer communication and booking support, Instagram and Meta content, website and SEO, and the platform administration that keeps it all connected.

Part of Alaska Backcountry Access
Client
Alaska Backcountry Access
Sector
Adventure tourism — Alaska
Role
Digital Operations, Marketing & Booking Support (ongoing)
Period
Ongoing · documented June 2026
Services
Customer communication & booking support · Sales / closing assistance · Instagram & social content (posts, stories, reels) · Meta Business Suite & ad/content support · Website, hosting & domain administration · SEO research & implementation · Booking-platform administration (Xola, Viator) · Google Business / Search Console / Analytics · Operational documentation & systems organization
Tools
Xola · Viator · Meta Business Suite · Instagram · Google Business Profile · Google Search Console · Google Analytics · WordPress · Elementor · Square · Garmin inReach

The business

Alaska Backcountry Access runs snowmobile tours, ATV rentals, and backcountry trips with real American customers, real bookings, and revenue moving every day. Like most real small businesses, its digital side grew organically: a WordPress/Elementor website, Xola and Viator for bookings, SMS- and email-heavy customer communication, Instagram and Meta presence, Google listings and analytics, Square, inReach, and files scattered across OneDrive — each added when it was needed, none designed together.

The real problem

The business didn't need another vendor who only touches one tool. It needed someone trusted to operate a large part of the day-to-day digital side: answer customers, help close bookings, keep the social presence alive, run the platforms with real admin access, and keep the whole connected layer running — without ever putting live bookings or the owner's relationships at risk.

My responsibility

Trusted, ongoing responsibility for a large part of the day-to-day digital operation: client-facing communication with American customers, booking and sales-closing support, Instagram and Meta content, website/hosting/SEO, administration across the booking and business platforms, and turning undocumented operational knowledge into written systems. This is operating a real business's digital side end-to-end — not building isolated websites. The owner still owns the business; I run much of the digital day-to-day.

  • Live bookings cannot be disrupted — every change must preserve revenue continuity.
  • Established tools (Xola, SMS, owner-led communication) stay in place; modernization must justify itself operationally, not architecturally.
  • A 10-hour time-zone gap (Serbia ↔ Alaska) means communication and handoffs have to work asynchronously.

What was built

The solution, in modules

01

Customer communication & booking support

Front-line communication with American customers across SMS and email — answering questions, guiding booking decisions, and helping close bookings. The day-to-day work of turning an inquiry into a confirmed trip, in the owner's voice and standards.

02

Social presence & marketing content

Instagram managed end-to-end — posts, stories, and reels — plus Meta Business Suite workflows and ad/content support that keep the business visible and trusted between seasons.

03

Ongoing technical operations

Maintenance and administration of the business's WordPress sites — the main alaskabackcountryaccess.com and the sister-brand alaskasnowmobiletours.com — plus hosting and domain administration, booking-page improvements, platform troubleshooting, and coordination across the accounts the business depends on: Xola, Viator, Google Business Profile, Search Console, Analytics, Square, and inReach.

04

Evidence-based SEO audit (June 2026)

A full audit built on real Google Search Console exports rather than tool boilerplate. It found click-through rate — not rankings alone — to be the biggest leak: pages earning thousands of impressions with under-1% CTR, money keywords sitting on page 2, and indexation issues splitting signals across duplicate URLs.

05

Implementation roadmap, not a report

The audit shipped as work the business can act on: 12 paste-ready title and meta rewrites mapped to real queries, a five-type structured-data rollout plan built from the business's actual details, an indexation cleanup list, and a 30-day measurement baseline to judge results against.

06

Booking & sales support

Supporting the path from website to Xola and Viator checkout to confirmation, helping close bookings along the way, and documenting how packages, pricing rules, and booking logic actually fit together.

07

Documentation and modernization path

Writing down the booking flows, procedures, and platform configuration that previously lived in one person's head — and planning a phased move of marketing pages to a faster static architecture where it's operationally justified.

System view

Marketing to follow-up — the whole workflow under one pair of hands

  1. 01

    Marketing & visibility

    SEO, Instagram posts and reels, Meta content, and Google listings bring the right visitors in.

  2. 02

    Inquiry

    Customers reach out by SMS, email, or the booking platforms with questions about trips, dates, and gear.

  3. 03

    Communication & booking

    I answer in the owner's voice, guide the booking decision, and help close it through Xola or Viator checkout.

  4. 04

    Operations

    Website, hosting, platform admin, and documentation keep the booking and the day-to-day running smoothly.

  5. 05

    Follow-up

    Confirmation, post-trip touchpoints, and reviews feed back into the social presence and the next booking.

Conceptual map of the business workflow I help run — not a screenshot of any tool.

Inspectable proof

Proof you can inspect

Sanitized artifacts show the underlying work without exposing client identities, credentials, private dashboards, or customer data.

  • Sanitized Search Console baseline

    Approved June 2026 measurements that explain why click-through rate and page-two opportunities were prioritized. Named with the client's written permission; the dedicated SEO case study covers the full diagnosis.

    High-impression page
    15,019 impressions / 0.95% CTR
    Money-query opportunity
    Average position approximately 16 / 0 clicks
    Existing rich result
    6.86% CTR at average position 3.7
    Implementation package
    12 metadata rewrites and a five-type schema plan

    Sanitized Google Search Console audit excerpt · verified June 13, 2026

  • Claims boundary

    This case distinguishes delivered analysis from outcomes that still require measurement.

    Completed
    Audit, implementation roadmap, and measurement baseline
    In progress
    Publishing fixes and booking-flow documentation
    Not claimed
    Traffic, ranking, or revenue improvement

    Dated project status record · verified June 13, 2026

Evidence

What backs this up

  • SEO audit record (June 2026)

    Verified

    Dated audit with the real GSC baseline: e.g., homepage at 15,019 impressions with 0.95% CTR; a key money keyword at position ~16 with zero clicks; an existing rich-result type already earning 6.86% CTR — the evidence behind the prioritized fixes.

  • Audit deliverables

    Verified

    Audit overview, GSC baseline scoreboard, 12 paste-ready title/meta rewrites, five-type schema plan, and an indexation cleanup list — split into client-editable and web-team tasks.

  • Role and responsibilities record

    Project record

    Documented responsibility across the digital day-to-day: customer communication and booking support, sales/closing assistance, Instagram and Meta content, website/hosting/SEO, and admin-level access to the booking and business platforms (Xola, Viator, Google, Square, inReach).

  • Booking-flow documentation

    Pending

    The complete landing-page-to-confirmation booking flow is being written into operational documentation.

Results & current state

What's true today

  • Trusted to operate a large part of a real business's digital day-to-day — customers, bookings, platforms, and revenue workflows — not just isolated websites.

    Operator-confirmed role with admin access across booking and business platforms, front-line customer communication, booking and sales support, and social content.

  • The business's digital layer has one accountable owner instead of scattered, undocumented responsibility.

    One person spanning communication, booking support, social, website, SEO, and platform administration — with operational knowledge being written down as systems.

  • SEO decisions now rest on measured evidence instead of guesswork.

    June 2026 audit produced a real Search Console baseline, prioritized fixes, and a 30-day re-measurement plan.

  • Operational knowledge is becoming documented systems.

    Booking flows, procedures, and platform configuration are being captured so the operation stops depending on memory.

Does your business have five tools, three logins nobody remembers, and no one who owns the whole picture?

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